Google Europe Blog: February 2016

How big is Google’s growth engine?

Thursday, February 25, 2016

Over the last year, we’ve been telling the stories of our partners - the small businesses, creators and entrepreneurs who use Google products to help them to be more successful online. For them, Google is not just a search engine, but a growth engine that is powering their businesses. They tell us our tools help them connect with new customers, connect with global audiences and build the next great products. And while we’ve been focused on telling their stories, we asked Deloitte to calculate how big of an economic impact our tools have. They looked at four of our markets in Europe: Germany, Italy, Spain and the United Kingdom. It turns out that our technology and tools are helping all kinds of businesses make a substantial economic contribution to these countries by generating revenue and supporting jobs across the economy. Deloitte’s studies looked at how businesses use our Search and advertising products to connect businesses with customers; how content creators leverage our tools to reach large audiences and monetise their content; how app developers use Android and the Play Store to connect to billions of consumers; and how our collaboration tools help to make Europeans more productive. The full reports give a detailed analysis of the impact of these products. One of the most interesting findings was the return on investment for businesses using AdWords - our Search advertising tool. Deloitte found that businesses receive between €3-€8 in gross advertising profits for every €1 they invest. “Today, every business is a digital business - because every customer is a digital customer,” said Matt Brittin, Google’s EMEA President. “And thanks to the digital revolution, every business can be a global business. We are proud of the role Google products play in helping businesses make the most of the digital opportunity.” The study highlights how businesses use our tools to bring in new customers and expand to new markets - whether that is across town, across the country or across the EU and beyond. These are businesses like ChipsAway, a car body repair specialist based in Oxfordshire. They use Google AdWords to target their marketing to a 15-mile radius of their location and have seen a 15-20% increase in business since they launched the campaign. Here are some of the key figures. The figures are reported as a range as the analyses use a range of inputs in its methodology.

	Economic Impact of Search and AdWords	Jobs Supported by Search and AdWords	Economic Impact of Publisher Tool (AdSense)	Economic Impact of YouTube	Productivity Benefits
Germany	€7bn - €30bn	120,000 - 490,000	€480m - €560m	€30m - €80m	€65m - €151m
Italy	€2bn - €10bn	40,000 - 170,000	€207m - €214m	€30m - €40m	€64m - €123m
Spain	€2bn - €7bn	40,000 - 130,000	€105m - €300m	€10m - €30m	€43m - €103m
UK	€13.9bn - €34.7bn	210,000 - 530,000	€301m - €676m	€68m - €131m	€200m - €385m

We're proud that the Deloitte study confirms what we believed to be true: that our tools and services are bringing positive economic impact to all kinds of businesses and creators around Europe. Here you can find the full reports for Germany, Italy, Spain and the UK. Posted by Jon Steinberg, Public Policy Manager, EMEA

Knowledge for everyone

Wednesday, February 24, 2016

Earlier today, Sundar Pichai, Google's CEO, spoke to a crowd at Paris's Sciences Po about innovation, Google's commitment to Europe and our ongoing collaboration with journalists and publishers, the Digital News Initiative. His speech is pasted in full below.
Bonjour. Thank you for coming. And thank you to Bruno and the Board of Sciences Po for hosting me today. It’s an honour to be here.
I have visited Paris many times. I have a great love of France - I even studied French for two years in high school! My affinity for this country, for this city, for your way of life, is strong, which is why I felt an unshakeable solidarity with you watching the senseless events of a few months ago. I want you to know that as you recover and rebuild, Google stands with you.
This is my first visit to Paris as CEO of Google, and also my first time here at Sciences Po. But it’s not Google’s first time in this room. Six years ago, our chairman, Eric Schmidt, stood right here to outline a series of major investments in France. I’m glad to say that those investments - in our Paris R+D centre, and in the Google Cultural Institute - are thriving.
Those investments - and others we have made since - further our mission to organize the world’s information and make it universally useful and accessible. The Internet has transformed the way we work and learn and live - enabling people to connect with loved ones, educate themselves, start a business, explore the world.
I believe in the incredibly empowering and democratizing effect of putting knowledge in the hands of everyone, everywhere.
That belief is what drives us to fulfill our mission. And it’s a belief we share with France. Yet, four billion of the world’s seven billion population either can’t access the Internet or have much poorer experiences when they get online.
So we still have much work to do.
We’re committed to making knowledge available to more people, no matter where they may be, no matter what language they speak, no matter how they are accessing the Internet. We’re committed to building for everyone.
Google in FranceWhat we’ve learned over the years is that in order to build for everyone, we must focus on partnership. We are proud of our relationship with France. We now have a total of 700 Googlers here--and we’re growing. Our R&D Center has 130 engineers working on Chrome for Mobile and on our YouTube recommendation engine
We have established the Google Cultural Institute here in Paris: they create amazing tools to help cultural organisations bring their treasures online. In five years, it has grown to include the collections of more than 1,000 museums and cultural institutions around the world, including 50 French partners like the Musee d’Orsay and Versailles.
Now, there’s no real substitute for seeing Vigee Le Brun’s Marie Antoinette up close… but for a lot of people that’s just not possible. We want to help them experience and be inspired by the amazing things you have to offer here in France, at virtually no cost. What would Marie Antoinette have thought of that?
One of our engineers here in Paris created Cardboard - an effort to democratize virtual reality. It’s a Virtual Reality viewer costing just a few Euros. Schoolchildren around the world can now make virtual expeditions to places they wouldn’t otherwise have the chance to go - to climb Mont Blanc, or go on stage at the Paris Ballet.

But it’s not just our own projects we’re investing in. Google is more committed than ever to investing in France by helping build an environment where everyone can bring their great ideas to life.
Digital skillsAs the French economy becomes more and more digital, it also gets stronger and stronger. The opportunity is huge: according to McKinsey, if French companies speed up their transition to digital, France can add 100 billion euros a year to GDP by 2020.
Digital skills are vital. We’ve partnered with Chambers of Commerce across France to train small business in digital skills. So far, we've trained more than 50,000 SMBs through our Google Pour les Pros program.
Today I am delighted to announce that we’re expanding our program in France to help not just SMBs, but also young job-seekers, students and teachers, as well as those who are socially and digitally disadvantaged.
We’ve set ourselves an ambitious target: to train 200,000 people in France by the end of 2016. We will work with local nonprofits, universities, chambers of commerce and incubators to meet our goal. Through Google.org, we will work with Emmaüs Connect to create a program to help disadvantaged people get the digital skills they need.
And to encourage entrepreneurship, we have been working for three years with NUMA - the first and largest French startup space. I’m delighted to announce that we are renewing our partnership, with an additional investment of 1 million Euros.
The importance of partnership Google works hard to be a growth engine. A key part of our role is to create tools that others can use, to create and share and spread knowledge themselves. For everyone, by everyone.
Our partners here are doing amazing work - using technology to make life better for people in France and around the world.
Take Android, for example - it can be used by any handset manufacturer, enabling small players to compete with the bigger ones. Wiko is a French company that is now the second biggest supplier of phones in France, after Samsung. And according to recent research, the growth in mobile phone usage has created more than 170,000 jobs for app developers in France.
Or take YouTube: anyone can create something that everyone can see. Sounds simple, but it’s a profound change in the way we communicate and share with each other.
Just ask French creators like EnjoyPhoenix, who started as a teenager, offering beauty tips for girls. And now has 2.2 million subscribers… and is working with global French brands like L’Oreal. Just one of a growing list of French creators using YouTube to build a following and reach a worldwide audience.
Partnering with PublishersOf course, you can’t have a conversation about great content and partnership without addressing the importance of the publishing industry and journalism. It’s great to be partnering on today’s event with the Sciences Po Journalism School and with the Global Editors Network, based here in Paris.
I have a strong personal connection to journalism: I grew up in a house in India, where “access to information” meant the newspaper. I would get so excited as a kid to get my hands on the paper. In my case, it was The Hindu. It would arrive, and my dad got to read it first. And then my grandfather. I’d wait patiently for my turn … and then devour it. It taught me the true value of information. In fact, it was one of my main motivators for getting my first job--finally I’d get to read the paper first!
So, I care deeply about journalism. And Google cares deeply about journalism - yes, because of the crucial role it plays in democratic society, ensuring the spread of knowledge and the free flow of information. But also because the value of our services, like search, is directly related to having a rich and sustainable knowledge ecosystem.
Put simply, our futures are tied together. So we ought to be good partners. But over the last few years, in discussion with news publishers, we’ve heard that we can do better. So, we’ve been consulting and working closely together to find better ways to collaborate
Here in France, we have a history of this kind of collaboration. In 2013 Google and news publishers launched the French Innovation Fund--60 million Euros--to promote innovation and help develop new business models.
Over the last year we have built on that with the Digital News Initiative - a collaboration between Google and news publishers across Europe. We are committed to ongoing discussion between the tech and news sectors. To promote innovation in digital journalism. And play our part in building a more sustainable news ecosystem.
The DNI started in April last year with 11 founding partners. Today, more than 160 news organisations across Europe participate in the DNI. In France, Les Echos was a founding member - and many others have joined
But let me be clear: participating in the Digital News Initiative is not about buying into Google’s worldview. It is about discussion, debate, and getting things done together. It’s open to everyone involved in news in Europe.
And I hope the few announcements I am about to make encourage you all to join us.
DNI Innovation FundFirst, the DNI European Innovation Fund. Last April we announced we had set aside 150 million euros to help stimulate innovation in digital journalism, which we’ll make available to fund projects over the next three years.
The aim is to spark new thinking, which could come from anywhere, to give news organisations of all sizes the space to try new things and get projects off the drawing board and into production.
In October, we opened up the first application round… and it’s clear the appetite for innovation in news is huge.
Today, I’m pleased to announce that the DNI Innovation Fund will be offering 27 million euros to 128 projects in 23 countries across Europe.

The funding will go to a wide variety of organisations - from small startups to large, established news players. Their projects have been wonderfully diverse, ranging from automated content personalisation and robot journalism, to hoax busting apps and tools to verify social media in real-time reporting... and much more besides!
This is just the first round. We received a huge number of applications--a great sign!--and we want to keep the momentum going. The next round will open before the summer.
Accelerated Mobile Pages Second, I want to tell you about the progress we are making on the open source Accelerated Mobile Pages project. This project was born out of conversations with publishers in Europe and around the world - we’re now working with hundreds of publishers, social networks, analytics groups, ad networks and more.
Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. But every time a webpage takes too long to load, publishers risk losing a reader. We want the mobile Web to live up to its potential -- to make it great for everyone, so they can quickly and easily get to the high-quality journalism you are producing.
We’re doing that by building AMP HTML together with the industry - which allows sites to build light-weight versions of pages that will load instantaneously on mobile. It means the same code works across multiple platforms, apps, browsers and devices. It supports a wide choice of ad servers and formats, as well as news sites which use paywalls. And through analytics and reporting - it will help publishers craft the best content and cultivate more loyal readers.
I believe the project has huge potential and today, I’m excited to announce that Accelerated Mobile Pages are now live in Google’s mobile search.
Here’s what it looks like: a search carousel surfacing more news content - beautifully and instantly. Loading 4 times faster, using 10 times less data.

I’m delighted that we have a number of French publishers going live in AMP today - including TF1, Les Echos, Ouest France and Vingt Minutes - and hundreds of partners globally. This is a priority project for Google and for me.
Project ShieldThird: I want to tell you about an initiative called Project Shield. There are times when news content is impossible to get to--NOT because the page loads slowly, but because it’s been subject to an attack.
For example, someone doesn’t like what you are reporting and initiates what’s called a Distributed Denial of Service - or DDoS - attack to destabilize your website and make it hard for people to read your content. People come to your site, urgently needing information, and instead they find… nothing.
This goes well beyond slow scrolling and loading of pages. It’s an attack on the very essence of what you do, and it is happening all the time. For less than 100 Euros, someone who disagrees with what a journalist is reporting can purchase a DDoS attack online, which simply directs hundreds of thousands of compromised computers to visit that news site, crashing it.
Two years ago Google Ideas (now known as Jigsaw) asked: “Google has pretty great DDoS protection - what if we could put independent news sites behind that protection, regardless of where they are hosted?”
That idea turned into Project Shield. Shield works by using a technology called a reverse proxy, which lets Google intercept bad traffic before it reaches your server, providing a “shield” against would-be attackers.
I am happy to announce today that we will be offering Project Shield to all the world’s independent news organizations. For free. We hope that in the future even the smallest news organizations will be able to report the news without the fear of being taken down by digital attacks.
All of these efforts represent the ways we are working with your country, with your industry to fulfill our mission, and hopefully help you fulfill yours. By bringing people more and better information in more and better ways, you empower them. You allow them to create and connect and share, bringing them into the embrace of the powerful global community that only technology has made possible. You give them knowledge. Nothing can be more valuable than that.
That, in the end, defines everything we stand for: we believe deeply in spreading knowledge to make life better for everyone. It’s at the heart of Google’s mission, it is the mission of publishers and journalists, it is in DNA of France itself. I am personally committed to this, and I look forward to working with you all to get it done.
Merci beaucoup!

Digital News Initiative: First Funding Brings EUR 27m to Projects in 23 Countries

Wednesday, February 24, 2016

In October, we issued an open call for applications to the first round of the Digital News Initiative Innovation Fund. The EUR 150m fund is designed to spark new thinking and give European news organisations of all sizes the space to try some new things, experiment and innovate in the digital space. Today, at Sciences Po in Paris, Sundar Pichai, CEO of Google, announced that 128 organisations hailing from 23 European countries are being offered funding. All told, just over EUR 27m in funding will be put to work in projects large and small to advance innovation across the industry. We can’t dive deep into details as recipients are still being notified, but here are a few projects that demonstrate new thinking in the practice of digital journalism, and who we’re particularly proud to be offering funding. Spain’s eldiario.es will create a new journalism funding system that will identify niche groups of audiences and invite them to fund a specific story or top up the financial gap in an important area of coverage. Building on a traditional crowd-funding model, the project will leverage the existing relationship between the news organisation behind the platform and a community of millions of readers. The German startup Spectrm will build an artificial intelligence engine to help publishers communicate directly with readers--and distribute content--on a 1:1 basis through instant messaging apps.

For a primer/reminder on how the Fund works and is governed, click here, and for the full list of projects when confirmed, please check the DNI website as we will be updating it. We’ll be opening the application cycle again before the summer and we look forward to receiving even more big ideas in the next round of applications. But as we shared in April at the launch of the Digital News Initiative, a collaboration with European news organisations to support high quality journalism through technology and innovation--product development is as important to the effort as funding is. To continue to demonstrate that, our teams in Mountain View had even more to share with the news industry this week. Beginning today Accelerated Mobile Pages, the open-source code project that enables the loading of mobile news content up to 4x faster than traditional HTML, will begin appearing in Google Search in a dedicated carousel to help users find super fast content even faster. Today publishers and platforms from six European countries are celebrating that update alongside us, as well as significant advancements in the advertising, analytics and paywall features of the product. Additionally, Project Shield, an effort born out of Jigsaw, formerly Google Ideas, will help news sites better protect themselves from DDoS attacks, particularly in parts of the world where accurate information from independent journalists is more important than ever. This project, which has been in beta, will now become a tool available for independent news organizationseven more widely at g.co/shield. As of today, the Digital New Initiative is a collaboration between Google and more than 160 news publishers across Europe. We’re incredibly proud of the progress we’ve made together thus far--and are excited for the continued possibilities down the road.

Ludovic Blecher, Head of Digital News Initiative Innovation Fund

AMPing up in mobile Search

Wednesday, February 24, 2016

Cross posted from the Official Google Blogthree secondsAccelerated Mobile Pages Project

open source AMP ProjectPosted by David Besbris, VP Engineering, Search

Renewing Our Pledge To Make Europe Digital

Wednesday, February 24, 2016

One year ago in Brussels I set out Google’s promise to train one million Europeans in digital skills by the end of 2016, responding to EU research suggesting nearly a million jobs by 2020 will not be filled due to a lack of these skills. We have seen such a huge level of demand for the training--helping Europeans with skills that will help businesses to grow faster and to increase jobs and exports-- that, in just half the time we anticipated, we have already reached that goal. Now Google will aim even higher. Today, at our event with Friends of Europe, I shared our plans to double our commitment to train a total of two million Europeans in digital skills. To be clear, this project is for everyone. Succeeding online shouldn’t just be for the privileged few. We want all Europeans, regardless of age, background or location to benefit. To that end, we’ve provided online training, created programs with universities and worked with microfinance organizations to find companies ready to grow. Take student consultancy Fleed, a participant in our Activate course in Spain, which helps connects students who want to go abroad with the right universities. Our programmes are running all across Europe helping groups like Fleed- from helping German SMEs to find markets abroad, training unemployed Spanish youngsters on digital skills to helping young Italians with training and apprenticeships.

Spanish entrepreneur Tano Lopez from Fleed explained how he's grown his business using the Web

The people we've helped so far have done everything from opening organic retreats in Greece to creating the largest online angling channel in Scandinavia. Through them we’ve learned that every business is a digital business, and the web is your shop window for the world. We love seeing Europe's traditional industries and strengths multiply as they go online, and we can't wait to see what the next million will achieve. It's not just about getting traditional businesses on the web. A whole new industry--app development--is taking advantage of the global market of the Internet. They’re hugely successful in Europe, and according to a recent report Android has created more than 1.2 million jobs in Europe -- jobs that simply didn't exist before the web. Take EyeEm, acclaimed by users as "Instagram for people who take actual photos," which is based in Berlin and employs 70 people… and counts Brazil and the U.S. as two of its biggest markets. That's a fundamental change. When many of us were growing up, small businesses were local businesses. Only huge multinationals could source products worldwide or afford the latest technology. But now, with digital tools built for billions, anyone can scale up their business. We are entering the age of "micro-multinationals," where a smart business idea can go global at the swipe of a finger. At Google, we’re known for our Search Engine - but we are also proud to be an engine supporting economic growth. Search, Maps, YouTube and our advertising tools bring new customers from down the street or across the planet. We help entrepreneurs as well. We are investing in tech startup communities in London, Madrid, Berlin and Warsaw. GV, our venture capital fund, is investing in European businesses and encouraging others to do the same. Stories like these are the reason we gathered dozens of businesses in Brussels today and asked for their ideas on how to get Europe growing again. As the entrepreneurs creating jobs, exports, sales and profits, they have the best ideas on what will really help. One message was clear: they want a single digital market across the continent. With the web removing borders for marketing, sharing and doing deals, why should they remain for billing, tax and delivery? The two million people we train up need a complete single market, on and off, to make the most of their new skills, and to help Europe grow faster. Posted by: Matt Brittin, President for Google Europe, Middle East and Africa

Building a safer web, for everyone (WIP)

Tuesday, February 9, 2016

Today is Safer Internet Day, a moment for technology companies, nonprofit organizations, security firms, and people around the world to focus on online safety, together. To mark the occasion, we’re rolling out new tools, and some useful reminders, to help protect you from online dangers of all stripes—phishing, malware, and other threats to your personal information.
1. Keeping security settings simple

The Security Checkup is a quick way to control the security settings for your Google Account. You can add a recovery phone number so we can help if you’re ever locked out of your account, strengthen your password settings, see which devices are connected to your account, and more. If you complete the Security Checkup by February 11, you’ll also get 2GB of extra Google Drive storage, which can be used across Google Drive, Gmail, and Photos.

Safer Internet Day is a great time to do it, but you can—and should!—take a Security Checkup on a regular basis. Start your Security Checkup by visiting My Account.

2. Informing Gmail users about potentially unsafe messages

If you and your Grandpa both use Gmail to exchange messages, your connections are encrypted and authenticated. That means no peering eyes can read those emails as they zoom across the web, and you can be confident that the message from your Grandpa in size 48 font (with no punctuation and a few misspellings) is really from him!

However, as our Safer Email Transparency Report explains, these things are not always true when Gmail interacts with other mail services. Today, we’re introducing changes in Gmail on the web to let people know when a received message was not encrypted, if you’re composing a message to a recipient whose email service doesn’t support TLS encryption, or when the sender’s domain couldn’t be authenticated.

Here’s the notice you’ll see in Gmail before you send a message to a service that doesn’t support TLS encryption. You’ll also see the broken lock icon if you receive a message that was sent without TLS encryption.

If you receive a message that can’t be authenticated, you’ll see a question mark where you might otherwise see a profile photo or logo:

For more information, check out the Gmail and Google for Work blogs.

3. Protecting you from bad apps

Dangerous apps that phish and steal your personal information, or hold your phone hostage and make you pay to unlock it, have no place on your smartphone—or any device, for that matter.

Google Play helps protect your Android device by rejecting bad apps that don’t comply with our Play policies. It also conducts more than 200 million daily security scans of devices, in tandem with our Safe Browsing system, for any signs of trouble. Last year, bad apps were installed on fewer than 0.13% of Android devices that install apps only from Google Play.

Learn more about these, and other Android security features — like app sandboxing, monthly security updates for Nexus and other devices, and our Security Rewards Program—in new research we’ve made public on our Android blog.

4. Busting bad advertising practices

Malicious advertising “botnets” try to send phony visitors to websites to make money from online ads. Botnets threaten the businesses of honest advertisers and publishers, and because they’re often made up of devices infected with malware, they put users in harm’s way too.

We've worked to keep botnets out of our ads systems, cutting them out of advertising revenue, and making it harder to make money from distributing malware and Unwanted Software. Now, as part of our effort to fight bad ads online, we’re reinforcing our existing botnet defenses by automatically filtering traffic from three of the top ad fraud botnets, comprising more than 500,000 infected user machines. Learn more about this update on the Doubleclick blog.

Online security and safety are being discussed more often, and with more urgency, than ever before. We hope you’ll take a few minutes today to learn how Google protects your data and how we can work toward a safer web, for everyone.

Posted by Gerhard, VP Security and Privacy

Europe Blog

How big is Google’s growth engine?

Knowledge for everyone

Digital News Initiative: First Funding Brings EUR 27m to Projects in 23 Countries

AMPing up in mobile Search

Renewing Our Pledge To Make Europe Digital

Building a safer web, for everyone (WIP)

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