Brussels is buzzing with ideas for a new technology agenda. The European Commission recently distributed a questionnaire on the post-i2010 Initiative and the EU's Swedish Presidency is seeking views on a Green Knowledge Society . Not to be outdone, the European Parliament's European Internet Foundation (EIF) has just published a paper on the Europe of 2025, including room to comment on their site. The Foundation is a Parliamentarian led organisation funded by businesses (full disclosure: Google is a member ) and industry trade associations. The Foundation's secretariat penned the paper, building upon three workshops held earlier in the year. Google provided a speaker on cloud computing at the technology workshop . Debates also took place on economic and socio-political issues. The resulting paper does not pretend to be a common position of the Foundation's members, it contains few dramatic policy recommendations, and is clearly meant to stimulate new debate. But it does shine a spotlight on some key issues, starting with the crucial concept of "mass collaboration", which has for example led to a globally accessible repository of information called Wikipedia . It's not so much the technology in itself is not so exciting; what's cool is how humans adapt it to accelerate our natural inclinations to communicate and share ideas. This concept of "mass collaboration" is fueling debate about intellectual property rules (our recent submission can be found here ) and whether Europe needs to join with the FCC to promote a strong set of net freedoms. Secondly, we cannot rely on the next generation alone to fuel innovation. As the paper points out, "70% of Europe’s workforce of 2025 is already part of our work-force today." I can't think of a more powerful statistic about the need to embrace change. A third point to note is the notion of a "data-driven world" where "our ability to capture, measure and analyse our collective, collaborative behaviour will itself have become a defining feature, driving force and economic engine in the digital world". This is unquestionably true, and Google is a pioneer in this space. As the ability to collect data grows, the paper recognises the need to debate the privacy issues that emerge. A consultation on Europe's data protection directive is underway and it will have the challenge of balancing data-driven growth & jobs while protecting fundamental rights. Google is going to be involved in all of these debates. We published some policy proposals back in June. You may want also to take a look this recent speech by our CEO Eric Schmidt, which provides a real vision of the opportunity. But you don't have to be based inside the Brussels 'Ring' to join in - the debate is open, and stakes for Europe's society and economy are high.Posted by Simon Hampton, Director of Public Policy
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