Amid Greece’s gloom and doom, one sector is thriving - tourism. Both tourist receipts and the number of visitors rose by about 10 percent last year, even as the country’s overall economy shrank by more than five percent. Tourism now accounts for one in five jobs and 16 percent of the entire Greek economy, and the Internet is playing a key role in its success, without relying on scarce government funds. “strategic shift towards online marketing and social media to grow tourism.” The Forum showcased how the Internet allows the smallest b&b on the most idyllic Greek island to reach potential visitors anywhere in the world, and at the same time, allows the country’s largest travel operators to compete effectively against multinationals. Posted by Dionisis Kolokotsas, Public Policy manager Greece
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