Cross-posted from the Official Google Blog make Gmail free of spam and malware , we’re committed to enforcing rigorous standards for the ads that appear on Google and on our partner sites . Ads that harm users are not allowed on Google policies cover a wide range of issues across the globe in every country in which we do business. For example, our ads policies don’t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes . We also don’t allow ads with misleading claims (“lose weight guaranteed!”), fraudulent work-at-home scams (“get rich quick working from home!” ) or unclear billing practices .How it all works malicious download sites that contain malware or a virus before these ads could appear on Google. Our automated systems also scan and review landing pages—the websites that people are taken to once they click—as well as advertiser accounts. When potentially objectionable ads are flagged by our automated systems, our policy specialists review the ads, sites and accounts in detail and take action.Improvements to detection systems Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads , we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion
policy for ads related to short-term loans in order to protect people from misleading claims. For short-term loans, we require advertisers to disclose fine-print details such as overall fees and annual percentage rate, as well as implications for late and non-payment.Bad ads are declining detection efforts and risk models .What you can do to help policies that aim to protect users, so you can help keep the web safe. For everyone else, our Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet. You can also report ads you believe to be fraudulent or in violation of our policies and, if needed, file a complaint with the appropriate agency as listed in our Web Search Help Center .Posted by Sridhar Ramaswamy, SVP, Engineering
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