How can digital media communicate critical sexual health messages? That’s the challenge undertaken by this year’s winner of the Google-supported One World Media Awards Digital Media Award winner, Jongo Love .
Jongo Love tells the stories of residents of Jongo, a fictional Nairobi slum, the complex relationships that they form and the family planning choices they make. Created by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs’ Tupange Project , and produced by Well Told Story, a Tupange partner and previous International Digital Emmy Award winner , Jongo Love has fast won fans among urban Kenyan radio listeners.
In addition to a radio show, the project includes a Facebook campaign, YouTube videos , comic books and a Twitter feed . The characters host online live chats to give listeners and viewers the chance to ask their own questions about sexual health and safety. As the show’s makers put it, “Ni hot, ni sexy, ni idialala...ni radio show ita-blow mind Yako!! Every week on Ghetto Radio, Pwani.FM, Radio Lake Victoria, Radio Umoja na many more!”
The award citation praises the show because it “entertains but also passes on crucial information to inspire people to think about the decisions they make around relationships, sex and their future.”
Google is an ongoing supporter of the One World Media Awards, which recognize and showcase the best media content from the developing world.
Posted by Jon Steinberg, External Relations Manager, EMEA
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