For much of Europe, August is synonymous with holidays and we’ve been trolling through Google Trends’s new Hot Searches tool to see what is amusing, fascinating or titillating Europeans during the summer.
The clear winner - football.
Even before the Premier League kicked off, UK searchers went looking for game scores as lower Championship League swung back into action. Liverpool's Luis Suarez and Manchester United Wayne Rooney’s transfer sagas scored high and Charlotte Green’s appointment as the first woman announcer of the BBC’s Saturday Football topped the ranking of the August 7 Hot Searches.
In Germany, results of the first round of the DFB Cup, particularly Bayern Munich’s crushing 5-0 victory, led the August 6 results. Russians searched for the fortunes of the Anzhi team’s financial issues and St. Petersburg’s Zenit’s purchase of two players, full-back "Rubin" and Argentinian Cristian Ansaldi.
Admittedly, some serious issues received serious attention. When Bavarian judges ordered the immediate release of 57-year old Gustl Mollath , from an institution for the criminally insane, the legal scandal surrounding the case soared to the top of Germany’s searches. Severe storms affecting German train traffic received wide attention, as did Amazon founder Jeff Bezos’s purchase of the Washington Post. Russians searched for news about government’s decision to accept American leaker Edward Snowden’s asylum request and the mass protest against a new Internet anti-piracy law.
Take a look yourself at Google Trends and see for yourself what people, places and issues are making waves.
Posted by William Echikson, External Relations, Europe, Middle East and Africa
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