For the past two years we’ve worked closely with the European Commission to settle their inquiry into our search and advertising businesses. We’ve put a lot of effort into addressing the Commission’s concerns, and earlier this year, after a good bit of back-and-forth with the Commission, we proposed a package of measures that the Commission felt comfortable testing in the marketplace. confirmed that it seeks to promote visibility rather than to mandate where consumers click.) We addressed these requests with our revised offer, which broadens the scope of our offer and provides links to rival sites even more prominently in our search results. Specifically:We will give links to rival sites much more real estate and visibility
We will include rival sites’ logos with these links for even greater prominence
We will accompany these links with dynamic text from rivals providing more information about their sites
here . Joaquin Almunia said in a recent speech , the issue is choice for consumers. We've worked closely with a knowledgeable and professional team at the Commission to deliver just that. Users will be presented with alternative specialized search options right in the middle of some of the most valuable and prominent space on our search page. It is hard to see how anybody could reasonably claim that this will not offer users choice. Upton Sinclair once said, “It is difficult to get a man to understand something when his salary depends upon his not understanding it.” Some in the anti-Google camp have lobbied for remedies that would help themselves at a cost to consumers. Others have worked to prolong the process to keep us in regulatory limbo, filing new complaints timed to disrupt our settlement negotiations. These complainants continue to recycle claims with no basis in law or fact, while failing to present constructive or realistic suggestions that would benefit consumers. Posted by Kent Walker, Senior Vice President and General Counsel
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