Italy long has been famed for its quality of life, its fashion, its heritage and its food. We believe the Internet can help promote the Made in Italy lifestyle brand and the Google Cultural Institute has worked with the Italian Agriculture Ministry , Union of Chambers of Commerce , the University Ca' Foscari , the Symbola Foundation to launch an online platform designed to help bring Made in Italy online.Parmigiano Reggiano cheese and Prosciutto di San Daniele ham to Murano glass and Montappone Hats . Little-known gems also can be uncovered such as Vercelli accordions and Ascoli Piceno lace.Gruppo Editoriale L'Espresso , excited about the economic potential of the internet, dedicated an entire section to the project, focusing on examples of successful Italian entrepreneurs going digital. Savor this new digital platform - and encourage more and more Italian purveyors of the sweet life to benefit from the Internet.Posted by Luisella Mazza, Program Manager, Cultural Institute and Diego Ciulli, Public Policy Analyst, Rome
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