Think “Saudi Arabia,” and one thing probably comes to mind - oil. But the desert kingdom is also remarkable for another reason - its love of YouTube. In 2013, the average Saudi Internet user watched three times as many videos per day as the average U.S. user. Saudis aren’t just watching: more and more are producing video content and building businesses.UTURN spoofed the popular “First Kiss” video, showing various men performing the locally traditional “touching of the nose” embrace in a humorous manner. “Eysh Elly” has won more than two million subscribers and more than 200 million views by discussing, and often poking fun at everyday life in the Kingdom. One show, for example, tackled the issue of child care. As the show’s producer says, “we promote harmony, honesty and halal,” discussing issues that “only a Saudi would understand only something a Saudi would talk about.”Noon Al Niswa and SenTube focuses health and fitness. Ana wa Heya (Him and Her), pits men against women to debate social issues of Saudi culture. D7oomy999 , Saudi Gamer and Zpad receive widespread attention not just in the Middle East. Music also can contain a serious message: TELFAZ11’s Alaa Wardi’s “No Women No Drive” song, chanted in an acapella version mixing Arabic and Western musical styles, raised awareness about Saudi women fighting for the right to drive. Posted by Haisam Yehia, YouTube team, Middle East, North Africa
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