Before the Internet, almost all exporters were big, powerful companies. Exporting was expensive and time-consuming, requiring large sales, marketing and distribution networks. Today, thanks to the Net, almost any company, anywhere, and of any size, is able to reach a global market with a few clicks of a computer mouse. Italy represents a powerful case study and that’s why we are working with Unioncamere, Symbola Foundation and the Ca ‘Foscari University to expand our pathbreaking “Made in Italy Digital” program.website , a new section demonstrates how Google Trends, Global Market Finder, Consumer Barometer and Translate, allows companies to launch foreign subsidiaries. The Giovine family which has produced wines since 1850, recently started a blog and increased its social network activity - boosting sales by 5%. Galassia Ceramics gained 13,000 new visitors to its website, half from France and Spain. Ghirigoro T-Shirts & Accessories created a website - and boosted sales by 40 percent in 2014.eLearning path shows quick, easy solutions to selling online, launching social media marketing campaigns and much, much more, while the export toolkit to help SMBs understand their potential on several global markets and draft their export plan.Posted by Claudio Monteverde, Communications Manager, Milan
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