Consumer Summit this week, hosted by Commissioner Meglena Kuneva , bringing together 250 representatives of consumers, of business and of the regulators. Our President of International Operations Nikesh Arora, was one of the keynote speakers.recorded that only 7% of EU consumers had shopped cross-border. That's something we'd like to work with the Commission and we have produced a new set of tips to encourage cross-border shopping.announcements . In her speech at the Summit, Ofcom's Mrs. Bowe described the pre-requisites for privacy in a connected world - transparency, opt-out for consumers, and excluding from targeted advertising sensitive areas such as individual health without an explicit opt-in. Google subscribes to all these points.We told the audience that regulation has a vital role to play in supporting tomorrow's consumer - enabling innovation while also protecting consumer rights. But just as this presents businesses with both great opportunities and great challenges, the same is true for regulators. Regulators have not only the challenge of deciphering the issues and weighing the alternatives, but also of doing them in "Internet time", fast enough to make a difference. Posted by Simon Hampton, Director for European Public Policy and Government Affairs
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