Many of us have long forgotten how hard it was to travel around Europe or to buy something in other European countries before the
Schengen agreement or the
Euro. In the same way, we tend to forget how time consuming it was to find the best deal for plane tickets or hotels, or to compare qualities and prices of products before the Internet. Google is proud that its online ads enable consumers to compare goods and services, and businesses, small and large, to promote their products, locally and
across borders.
Yet these new powerful online advertising tools must not be misused to support the sale of counterfeits.
Google has always prohibited ads for the sale or promotion of counterfeit goods. We now are taking measures to further improve our cooperation with trademark owners. Our new
Counterfeit Goods complaint form streamlines the way trademark owners can inform us about ads they see for counterfeit goods. This allows for faster review and take down of offending ads when necessary. We will continue to innovate to develop solutions that prevent ads for counterfeit goods.
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