Today in the UK we launched Good To Know , a consumer advertising campaign designed to give people practical guidance on staying safe online. Companies and developers that build online services are often dismissed as playing fast and loose with privacy. No doubt some bad actors do so, but most of them, including Google, understand that the viability of our businesses relies on people and their information being safe online. That safety encompasses both security and privacy.Good To Know campaign is to provide people with practical guidance, from selecting safe passwords to keeping their online accounts secure. Google and the Citizens Advice Bureau are working together to educate and empower consumers across the UK.new section of the Google website that makes learning about security and privacy easier for the average consumer. We know that in-depth resources like privacy policies and terms of service are often too long, complex and legalistic. In the past few years, we’ve tried to make it easier to learn about privacy by creating short videos and by working to reduce the length and complexity of our privacy policy. The new Good to Know website builds on this commitment to explaining things in simple language. The in-depth resources are still there, but we hope a more layered approach will make this information more accessible for everyone.Posted by Alma Whitten, Director of Privacy, Product and Engineering
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