Italy is home to a rich cinema tradition. The first Italian movie was filmed only a few months after the Lumiere Brothers patented their cinematographe - when Pope Leo XIII was shown for a few seconds in the act of blessing the camera. From the futurists to the neorealists, Italian movies always have been at the cutting edge.Istituto Luce-Cinecittà aimed at preserving much of this valuable heritage. More than 30,000 clips from the Istituto Luce-Cinecittà’s archive are being put online on a special YouTube channel . These include historical newsreels shown in Italian cinemas over 40 years. Many feature Italy’s great film stars, including Sophia Loren and Gina Lollobrigida . YouTube viewers will be able to search and surf through the immense amount of film thanks to themed playlists,World Wonders project , and partnered with leading Italian museums for the Google Art project. When imagery of the famed Pompei ruins went online on Street View, the number of visitors to the site soared. studies show that the digital economy accounts for only 2% of GDP - compared to 7% in the UK - the net’s contribution is set to double over the next two years. ECommerce expanded by 20% last year over 2010, according to NetComm . In a country suffering from high unemployment, and particularly high youth unemployment, the net is creating jobs: for every 10% of increased Internet use, London School of Economics professors estimated in a recent report that youth employment grew by almost 1.5%. This online boom is coming during a period of financial crisis, without requiring any additional government spending. Posted by Federica Tremolada, YouTube Partnerships Manager for Italy
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