symbiotic relationship . For example, the videocassette recorder led to new markets for movies and television . Computer animation was once considered by some to be just a novelty until Pixar came along and redefined the entire genre of animated film. World Intellectual Property Organization (WIPO) and business school INSEAD have made an important contribution. In its annual Global Innovation Index—a report that ranks 141 countries based on their innovation capabilities and results—WIPO adds new measures of creativity online. Specifically, the report measures the creation of online content by including two metrics focused on the creation of Internet sites—generic top-level domains and country codes TLDs—and two metrics focused on online participation in the creation of content—Wikipedia edits and YouTube uploads.
...output metrics need to more rigorously account for the sheer quantity of art being produced. Today, 72 hours of video are uploaded to YouTube every minute, 250 million photos are uploaded to Facebook every day, and there are 440 blogs for every autobiography available on Amazon. Yet, if one is measuring only traditional, professional distribution channels, this creativity would not be part of the picture.
You can read our chapter here , and the whole report here .Posted by Derek Slater, Policy Manager
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