Spanish cinema is famous around the world thanks to the likes of directors such as Pedro Almodovar , Luis Buñuel and others. Now, thanks to a groundbreaking agreement with Spanish collecting society Egeda , these filmmakers could collect royalties from their works on YouTube.
The agreement represents a significant endorsement of our Content ID system, which helps combat piracy by allowing video producers to identify their copied content - and make money from it. Whenever copyrighted content is uploaded, the rights owner is asked whether the material should be blocked, allowed to stay up - or whether advertising should be inserted, with the copyright owners receiving revenue as a result.
Once signed up to Content ID, the vast majority of advertising owners choose to insert advertising and generate income from their works. Over recent months, Egeda conducted a pilot study that generated promising results. Advertising was inserted in 65% of a set of videos, increasing revenue from the videos by 87% compared to before the test. “This agreement with YouTube is an example of how the film industry and the technology sector should cooperate: protecting the works of creators and opening the door to new business models,” says Enrique Cerezo , Egeda’s president.
In addition to our Content ID cooperation, Egeda also has launched a new YouTube channel featuring trailers, sequences, scenes, selection of actors and other information about Spanish cinema. Take a look below - and enjoy new insights into much of the best of Spanish language filmmaking.
Posted by Maria Ferreras, Director of Strategic Alliances for YouTube, Madrid
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