Throughout much of Europe, intolerance towards minorities is on the rise . The European Union Agency for Fundamental Rights published data last year showing ethnic minorities face a high level of hate crime. More established politicians, not just the far-right, are increasingly scapegoating migrants and minorities.
We think that it's important to remind ourselves and others - even in trying times - that diversity and tolerance are core to every community's success. As a part of our efforts, we have joined with two Hungarian companies, Prezi and Espell , to launch 'WeAreOpen' , a diversity initiative in Hungary with a simple message: "Being open is not only the right thing to do, but it's also worth it."
The WeAreOpen website encourages other companies, organizations and other communities to stand up in support for inclusion and diversity by putting their logos on the site. At this month’s Budapest Pride march, we supplied an army of colorful balloons and oversized sunglasses and invited everyone to join. The march was live streamed the march via Hangouts on Air.
The initiative caught the public imagination. Record numbers of people turned up for the Pride march, three times more than in previous years. More than 17,000 viewers watched our Budapest Pride Hangouts on Air.
Since the 'WeAreOpen' website went live, more than 500 companies, organizations and other communities have joined. As well as local Hungarian companies, multinationals ranging from Morgan Stanley to Vodafone, signed up. Whether you are Hungarian or not, please go ahead and speak up in favor of tolerance.
Posted by Richard Schuster, Communications Manager, Budapest
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