For many, visiting Shakespeare’s hometown of Stratford-upon-Avon to watch the Royal Shakespeare Company perform is a pilgrimage. For many others, however, the trip is too far or too expensive. In an experiment with Google’s Creative Lab, the RSC extended their stage online, to let the world watch, and even participate in a new kind of production called Midsummer Night’s Dreaming. A video summing up the production just has been released.
This groundbreaking project saw a full RSC company, directed by Artistic Director Gregory Doran, perform Shakespeare’s A Midsummer Night’s Dream in real time over three days. A group of commissioned artists created new characters inspired by the activity in the play. The new sub-plots were shared on Google+, allowing audiences to interact and see the story unfold through new eyes on this new online stage.
As a legacy of the experiment, the RSC has created an interactive timeline to accompany an audio recording of A Midsummer Night’s Dream. Online audiences can hear the play while seeing the secondary content created by the creative team and audiences. Take a look at the timeline at and follow the RSC on Google+ . We hope you will enjoy this attempt to bring Shakespeare to new audiences.
Posted by Tom Uglow, Project Director and Creative Director of Google’s Creative Lab
No comments :
Post a Comment
You are welcome to comment here, but your remarks should be relevant to the conversation. To keep the exchanges focused and engaging, we reserve the right to remove off-topic comments, or self-promoting URLs and vacuous messages