Like many industries, the Internet has upended the world of news and culture. While it has undermined some traditional business models, media consultancy Oliver & Ohlbaum published two new studies that we commissioned this week showing that the net is powering the rise of exciting new voices and small players. YouTube stars are building fame online before securing a record deal or a film contract. Newshounds now discover, share, and comment on stories on platforms like Twitter and Facebook.Different media, different roles, different expectations: the nature of news consumption in the digital age
A new generation of news junkies is emerging: On average, all UK adults consulted an average of 2.7 news sources per week, while online readers visit almost twice as many - 5.2 news websites.
Readers are expanding their horizons, consulting a wide array of sources: In both the UK and Germany, readers now spend only 5-20% of their news-time on their favorite newspaper. Instead, they consume news from, on average, eight other sources.
Readers are encountering a broad range of views: Even where consuming user generated ‘less trustworthy’ sources, 47% say this is to encounter views different from their own.
Established media retain significant influence: Television remains considered the most authoritative media source and big brands continue to earn greater trust, audience attention, and influence on consumer opinion than other sources.
The Internet and the creative industries: measuring growth within a changing sector ecology Posted by Simon Morrison, Public Policy and Government Relations Manager
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