Game theory in advertising content and pricing; the Panopticon implications of the Internet as our digital memory; and bringing 30 year old guidelines on privacy into the Internet age - these topics and more are addressed by leading academics in the new series of Oxford Internet Institute lectures, hosted by Google Brussels.Dr Greg Taylor , an economist whose research focuses on the microeconomics of search and other online marketplaces, and the social science implications of commercial interactions. Greg presented his study of the relationship between the information content of online advertisements and the fee structure used to price them, looking at pay per-click, pay per-impression and pay per-scale. Christopher Kuner , Head of the International Privacy and Information Management Practice at law firm Hunton & Williams. Christopher will discuss the Regulation of Transborder Data Flows in the framework of the OECD privacy guidelines and will debate whether the policies that form the basis of today’s privacy and data protection laws are in line with the realities of the Internet age. You can sign up for his lecture here .Graeme B. Dinwoodie , Professor of Intellectual Property and Information Technology Law and Professorial Fellow of St. Peter’s College Oxford, will discuss keyword advertising and trademark law. You can sign up for his lecture here . Christopher Millard , Professor of Privacy and Information Law at the Centre for Commercial Law Studies, and researcher at the QMUL Cloud Legal Project . Christopher will discuss the shift of computing intelligence to the Internet cloud and the key legal and regulatory challenges of controlling and processing data in the cloud. The registration form for his lecture is here . Posted by: Angela Steen, Policy Analyst, Google Brussels
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