During the 14th and 15th century, the French city of Avignon became the capital of catholicism, home of popes (and antipopes). Today, it has become a center for culture. Each summer, it hosts a well-regarded theater festival, and each fall it plays hosts to a prestigious conference for artists, publishers, politicians, students, academics and others who gather at the Forum d’Avignon for debate and discssion.
For Google, this is an important rendez-vous. Rather than threatening local culture, we believe that the Internet represents a giant opportunity to promote it. Over the past few years, we have worked hard, particularly in France, to unlock opportunity on the Web for artists. We have signed four deals with French collecting societies , enabling French musicians, screenwriters and other creators to be remunerated for their content appearing on YouTube. Our partnerships with French publishers, including the country's largest Hachette, are allowing out-of-print works to be brought back to life, bringing commercial opportunities to authors whose works might otherwise languish. And we’ve worked with the Chateau de Versailles to make its grandeur available to the entire world in 3-D.
All these activities, not just in France but throughout the world, will be coordinated by our newly launched Culture Center in Paris. The International Herald Tribune and New York Times featured the center in today’s edition.
Several Googlers were in Avignon to discuss our approach to cultural issues. David Drummond , our Chief Legal Officer, sat on a panel called “Intellectual property, beyond the commitments of principle.” He underlined the power of technology to increase access to our shared cultural heritage; and to produce opportunity for creators.
Later in the day, Googlers Steve Crossan and Amit Sood outlined the work of the Paris Culture Center and demonstrated ongoing projects for the preservation of culture: The Art Project , which brings some of the world’s finest museums to your living room with super-high resolution scans and Street View technology.
Concerns remain, for example regarding piracy, and how best to fund creativity in the modern age. However Google is confident that the Internet can help usher in a golden age for arts and culture. Our strong presence in Avignon demonstrates our determination to continue working hand in hand with the culture industries to create new products and new opportunities.
Posted by Simon Morrison, Public Policy and Communications Manager, Europe, Middle East and Africa
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