When Naa Oyoo Quartey used to go to Accra Central Market to get her fill of handmade craft jewellery, she was upset to see the stalls stacked with cheap imported items. She started Roots by Naa , a Ghanaian company creating fashion products such as headbands, brooches, and necklaces from handworked African fashion textiles.
What began as a side business is now a successful company supporting local crafts and promoting Ghanaian culture to the world - thanks to the Internet. Naa uses online dashboards to track visitors to the website and gain insight into the number of people and countries visiting, including clients from the US, UK, and France. She now plans to expand and train immigrant porter girls in Ghana - kayayee - to make handmade accessories, giving them a better standard of living and equipping them with an income-generating skill.
As one of the world’s fastest growing economies , with an entrepreneurial culture, diverse resources and political stability, Ghana aims to continue on its upward path by leveraging the Internet to reach regional and international markets. Google Ghana has partnered with the Ministry of Trade and Industry to launch Innovation Ghana , an initiative celebrating Naa and other Innovation Heroes .
Innovation Ghana highlights the recommendations of the Dalberg study , which equips African policy makers with data about the socio-economic benefits of the Internet, and how to capitalize on this potential. At the recent launch , Ghana's Minister of Trade and Industry, Honourable Haruna Iddrisu , stressed the importance of the Internet for Ghana’s economy and job creation.
As part of this effort, Google Ghana also supported the Ghana Google Developer Group and Accra Google Business Group to bring together over 300 developers and businesses to connect, inform and inspire them around the theme of the internet and its potential to unleash innovation. Leading Ghanaian developers shared their knowledge of Javascript, HTML5, Google Drive API and Android. The business sessions featured stories of how SMEs have successfully used the internet to market their products and services, manage customers, and build their brands - all of which are key common challenges in Ghana.
Another initiative is called Social Day for the creative industry. The country’s leading bloggers discussed how the blogging community can further promote the use of internet tools. The grand finale hosted over 60 Ghanaian personalities who were thrilled with a songwriting collaboration between award winning musicians M.anifest and E.L, MC’d by Sister Deborah . The evening showcased how Google+, Hangouts and YouTube are being used, both internationally and locally, to reach new audiences, create new content and strengthen an existing creative culture.
We look forward to supporting the country’s growing online entrepreneurial spirit.
Posted Estelle Akofio-Sowah, Country Manager, Ghana
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