A great deal of debate has erupted about the Internet’s impact on news journalism - will it destroy quality journalism or will new business models emerge to save the industry? We long have argued that experimentation and innovation will help news thrive in the Internet era. report published this week by the Reuters Institute for the Study of Journalism shows that consumers are increasingly engaging with news across a range of formats; and that the growth of tablet and mobile devices are having a positive effect on both news consumption and revenues. Google part funded the research.The growth of devices. The number of people using tablets to access news has doubled in the last 10 months in the countries covered in both last year’s and this year’s report. As people acquire more devices, they are spending more total time consuming news and accessing news more often throughout the day.
Consumer willingness to pay. In most countries, willingness to pay for news is increasing. In the U.S., smartphone and tablet users are more likely to pay than other online news users. Across countries, 25–34 year olds are the most willing to pay for online news.
The strength of trusted news brands. While behaviour is not uniform across countries, there is strong indication that in the online world, consumers are moving towards brands they trust.
The rise of social media. For younger people, the survey found that social media had become the most prominent method of discovering news content.
Google Currents , Editors’ Picks , and our range of advertising tools , we are working with publishers to increase traffic, engagement and monetization on their sites. We look forward to doing even more to enable the digital transition.Posted by Simon Morrison, Public Policy and Government Relations Manager, London
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