At Google, we like to experiment. Today we are experimenting with a guest blogpost from the UK innovation charity Nesta. Although we had no involvement in this study of how companies best can benefit from the information age, we think it offers a valuable contribution on Europe’s skills debate and wanted to share the conclusions. research , we showed that businesses which analyse their data intensively become 10% more productive than their average competitor. By contrast, collecting data on its own has little impact on performance.ModelWorkers , the first report in a project in collaboration with Creative Skillset and The Royal Statistical Society, looks at the data skills that businesses need to produce these impacts.
Model Workers
Interviews with 45 experts in UK data-driven companies reveal that all types of companies are converging into the ‘big data’ space. from pharmaceutical giants to small retailers and manufacturers. All are all experimenting with bigger, messier and faster data, and catching up with leading players in software, advertising, games and finance.Posted by Hasan Bakhshi and Juan Mateos-Garcia, Nesta
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